-The
Hypnosis Letter-
By, Nathan Blaszak
Life Tricks Inc.
Lake City, MI 49651
Dear
Valuable Reader,
It’s
mind-boggling to me when I talk to most copywriters, marketers
and entrepreneurs and they desperately search for the best
approach to communicate or market a written message – when
the most obvious tools are staring them right in the face.
What’s
even more baffling to me is that many of them have to search
for the “best way” to motivate prospects to buy their product
and services – instead of first understanding what unconsciously
motivates them to act.
If
you haven’t guessed what the most obvious tools are that’s
staring you right in the face, its unconscious psychological
devices – more particularly, the thinking habits of every
brain on the face of the planet earth.
Unconscious
psychological devices are “motivations” of the mind that
are embedded deep within a person’s brain, and require a
simple “push button” trigger to activate an automatic response
action from their brain in the form of placing an order,
a request for more information (generating leads), and/or
a phone call or visit to the store or other place of business.
The
concept of mind control has always been irresistible to
copywriters, salespeople, marketers and entrepreneurs. Why?
Obviously, it gives the person who knows these psychological
devices the privileged benefits to “push button” automatic
fortunes.
If
you’re a writer, in business or in the marketing arena who’s
interested in specializing in this million dollar knowledge,
you’re in luck because I’m going to share 7 of them with
you right now. And here they are:
1. Story’s – Everyone loves a
good story
There’s
a magic that happens when you tell a story. The reader or
listener has to become part of the story, in order to make
sense of it. This is where you get them to FEEL, and almost
realistically experience – in their imaginations, what you’re
telling them. Unconsciously, this creates a memory and it
is harder to forget. Finally, it helps you create a bond
with your prospect.
Application:
Relate to your prospect and come up with a story that gives
them imaginative reasons to use your product or service.
2. Time Distortion – “Pretending
They Already Are”
Here’s
the attitude: “You already want and own this product and
let me show you what it’s like to.” Basically, what you’re
doing is future pacing their thoughts as if they are holding
your product or service in their hands. Use simple descriptive
phrases that initiate a “sense” or “touch” response, and
it instills in the mind of your prospects that they already
own it. They will begin to imagine the benefits of doing
so all on their own.
Application:
If you sell books, they are flipping though the pages. Electronics,
they are using this neat gadget (pushing the buttons, twisting
knobs etc). Cars, boats, anything – get in and drive
it, grab the wheel.
3. Credibility – To Project Authority
Make
what you say believable, and nothing outrageous. Who is
backing your message? Do you have happy buyers of your products
or services? What do they have to say? Put that in your
message. Show them experts endorse your products. If it’s
not believable, your prospects are going to “pick up” on
that. Credibility instills what you’re saying is true, period.
Just give proof.
Application:
Ask your customers for testimonials, even if you have to
ethically bribe them for one. Offer a free sample, bonus,
or report. Simply put, the more credibility you create for
you and your product or service, the more believable the
message becomes, and the less resistance they have when
it comes to make a buying decision.
4. Urgency – To Act Now
Even
if your sales message is emotionally driven and powerful
-- making them feel like the want to buy, place a sense
of urgency to reinforce them to buy it now, and to not wait,
period. Limited offers, supplies won’t last, this deal won’t
last long. No matter how powerful your sales message is,
if they get away – after so long, the feeling and their
buying decision erodes away their desire to buy now, until
it’s gone.
Application:
Come up with a compelling reason to get your prospect to
feel so compelled it’s absolutely necessary they must buy
it now, because it’s urgent. Maybe use “fear of loss.”
5. I Gave It To
You Free, You’re Guilty – To Create The Return Effect.
Ever
get an offer in the mail of a free sample of a product?
Ever go to a website and get 3 free chapters of a book?
Giving something to someone for free creates guilt, the
feeling to give back. If your friend buys you dinner, you
might feel the need to buy it next time. It’s human nature.
When something’s given, the desire to give back is created.
Application:
Give away a free sample or report – anything for free. Make
sure it is something of real value. After, suggest that
you’ve given them something and how they’re one tuff nut
to crack, because you’ve given them something for free,
and you haven’t heard back from them. Sit back, and watch
them buy.
6. Commit then remain Consistent
– To Create Long-Term Friendships/Action
Here’s
the attitude: “If you’re buying from me now, we’re friends;
you’ll by more from me too.” You’ve won the customers trust
once you’ve established the first sale, and once they’re
happy, make them happy again, and again. Buy something from
the television and you’re almost always asked to buy more,
it’s simple. Then, two months later, another offer from
that same company rings on your phone in the other room,
or the offer is waiting in your mail box when you get home.
Normally, being a much higher priced product or service.
Why not ask? You’re obviously qualified.
Application:
If they buy once, get them to buy again and again. If you
sell information memberships, sell all the tools and products
that the membership consists of (improving your golf game
membership website – sell golf clubs, balls, clothing, shoes
etc.) If you sell them a book, sell them a home study course
that’s more expensive.
7. Curiosity – To Keep Your Prospect
Tuned In
Early
in your sales presentation, promise what will happen when
they finish and complete your sales presentation, and keep
them curious. Curiosity is a powerful tool you can use to
keep your prospect in suspense, and to search out the answers
to satisfy that strong desire to “fill in” the missing information.
Leave out certain information in your benefits that “trigger”
the thought “What will happen if?”
Application:
Instill and arouse curiosity early in your sales presentation
to cause your prospect to want to complete your message
(i.e. tell them there’s a misspelled word in your sales
copy, and if they can find it – they get a special deal.
Ask them if they want to compelling benefit, and tell them
they’ll find the answer as they continue to read, or pay
attention to you.
As
you’ve probably noticed, it’s infinitely more powerful to
apply these psychological devices in your presentation when
you realize they all open the flood gates of a person’s
brain, and deliver compelling emotions and complex thoughts
and meaning. Anyone who comes across one of these seven
applications will “undergo” the spell of this covert influence
because it sparks response below a person’s surface awareness.
So,
the only question to ask yourself is: “Are *you* going to
use them? To find out, simply go through the following checklist,
and count the number of items that apply to you.
1.
You want more sales
2.
You’re willing to look through your sales presentation making
sure each of these devices are applied
3.
You prefer to *use* powerful knowledge over just “knowing
it”
4.
You want more power in your ability to influence others
on undetectable brain levels
5.
You are curious and interested in creating more powerful
“unconscious” influence
6.
Covert persuasion and influence doesn’t scare you and you’ll
use it to your advantage in ethical and judicious ways
7.
You are willing to sit down and brainstorm how you can apply
these psychological devices to your sales presentations,
even if only applying one device a day, because you know
it’ll bring your more sales, and consequently, profits.
If
at least 5 of the 7 above statements are true for you, then
you’re ready to use the most powerful form of undetectable
communication that exists today. This is the best time to
break into the covert persuasion and influence segment of
communication.
You
can get started by signing up to receive your free e-book
on the world of unconscious communication that will teach
you the basics behind covert hypnosis that will make your
communication skills supremely influential, and show you
how covert hypnosis will bring you more power with others
than you even thought possible. Shoot yourself
over to this page here, sign up for the free e-book listed
there, and it will be delivered instantly to your e-mail
inbox.
Peace,
Nathan Blaszak
